Remember when video games were a novelty only played by adolescent boys? Those days are long gone. DIgital gaming is a mainstream activity supported by the top ad firms the world has to offer. Last week the McCann Worldgroup and T.A.G. won Best of Show acclaim at the One Show in New York. According to AdWeek, the Halo ‘Believe’ campaign played a large role in turning Halo 3 from an ‘ordinary’ video game into a monster success story.

AdWeek lists the winners:

The top winners at this year’s show included TBWA Worldwide (2 Gold, 6 Silver, 4 Bronze), BBDO New York, (5 Gold, 2 Silver, 2 Bronze), Saatchi & Saatchi, (4 Gold, 2 Silver, 1 Bronze), Ogilvy & Mather (1 Gold, 2 Silver, 3 Bronze), Leo Burnett (4 Silver, 1 Bronze), McCann Worldwide (4 Gold, 1 Bronze), Crispin Porter + Bogusky (2 Gold, 1 Silver, 1 Bronze), Jung Von Matt (1 Gold, 2 Silver, 1 Bronze) and Wieden + Kennedy (3 Silver, 1 Bronze).

Of course, many of these agencies are adbeast clients, so they know all about the ways new technologies can enhance the creative process. Be on the lookout for adbeast 3.0, coming to a mobile device near you!